What Makes Me Tick
I am a results-driven marketing leader with 20+ years’ experience driving revenue growth, go-to-market strategy, sales enablement, and market access across medical technology, electric utility, and professional services B2B markets. Recognized for building high-performing teams, launching new products, accelerating commercial execution, and using data-driven insights to capture market share.
Described as insightfully creative and blends agile thinking with business acumen to lead lasting change within organizations. Empowering leader devoted to achieving organizational success by developing team members to achieve more than they thought possible and live team values.
Selected Career Highlights
32%
Increase in annual revenue over five years by spearheading the revitalization of marketing function, focusing on insight-based appraoch and buyer enablement.
$9M
Spearheaded industry-first Medicare regulatory approval for equitable access to products, resulting in $9M of market growth and once-in-a-generation market reform.
8+
Led 8 successful go-to-market launches, resulting in $12M in incremental revenue. Built business case, forecast, and go-to-market strategy.
45%
Designed and implemented first account-based targeting and segmentation strategy through Salesforce, resulting in a 45% shift of sales activity toward high-value healthcare accounts.
Work Experience
2022 - 2026
Sr. Manager - Marketing
Responsible for U.S. continence care and critical care marketing, including leadership of five direct reports to grow a business that outpaces the market, delivers products customers value, shares expert insights, and enables a world-class commercial organization. Increased differentiated market share by 8% while reducing operational expenses by 14%.
2014 - 2021
Director - Marketing & Communications
Promoted to transform S&C’s global marketing and communications department, including managing 6 direct and 19 indirect reports, developing the strategic marketing vision. Responsible for all marketing, external and internal communications, editorial, government affairs, public relations, digital, creative, and events. Essential in helping business grow by 32% over five years.
2010 - 2014
Marketing & Proposal Specialist
Recruited to lead all services marketing operations, including strategic planning, budgeting, marketing team leadership and execution for S&C’s services division. Successfully grew business by 12% CAGR and increased profitability by 5%.
2008 - 2010
Proposal & Marketing Manager
Managed all aspects of marketing operations, digital strategy, social media, and content, as well as preparation and delivery of complex proposals for multiple companies and agencies. Led three-employee proposal team through 223 successful marketing projects, including completing over 320 proposals valued at more than $500 million in potential revenue.